New branding personified

Addwealth, (formally known as Choice Financial Planning) was seeking a new brand direction, to create significant presence in the marketplace and position themselves as a sophisticated financial planning group to clients and competitors.

The company’s new premises spanned across two tenancies for a greater amount of space and to account for anticipated growth. A public corridor separated the two premises.

We implemented innovative design techniques to create a separate workspace and presentation area, utilising the division of the public corridor and creating seamless continuity through the two spaces. Our fitout plan also incorporated a long-term growth strategy, to accommodate for Addwealth’s expansion over the space.