Addwealth

BACKGROUND:
Addwealth, (formally known as Choice Financial Planning) was seeking a new brand direction to tie in with their new company name. A refocussed management strategy was enforced to give their new image the recognition Addwealth had strived for. Their ambition was to create a significant presence in the marketplace by presenting themselves to clients on a more sophisticated and savvy level.

APPROACH:
Addwealth acquired two tenancies for a greater amount of space which meant a public corridor would separate the two premises. The difficult nature of the building meant innovative planing and had to be implemented. By utilising the division of the public corridor, Evoke created a separate workspace and presentation area. The future of Addwealth was also taken into consideration whilst planning the fitout by incorporating a strategy for growth within the space, as their vision of expansion over the acquired space was a most important factor.